SEO

SEO @Mozilla

[email protected] is a cross-functional group of people interested in improving SEO across the Mozilla Web Universe. We're here to advocate and advise on how to make Mozilla products and activities better accessible through search. We follow the loose "Taskforce" model (cause we're organic like that).

This wiki page is a place for Mozilla SEO history and strategy to be documented. Search engine optimization is made up of two parts: natural search, and paid search (SEM). This wiki focuses on natural search. Paid search efforts are used to support engagement campaigns. An overview can be found here.

Events

Next meeting:

• 2011-08-23 09:30 PDT (-0700) at in ext 316. For those in SF we'll grab a room.

Goals

2011 Q3

• Spread awareness of this group internally and externally
• Provide entry level info regarding keyword ranking within this wiki
• Create a consistent presence within #SEO

2011 Q2

Take the first steps to Increase accesability by getting a lot better at providing a better experience for natural searchers.

That said, in the immediate future lets take the first baby steps and tackle:

In this order:

• Decreasing 404 errors [Bug 649813]
  
• Refresh 404 page [Bug 640688]
• Add a Site Map (note: we decided not to do this after researching it's current value)
  
• Title tag/Meta Descriptions [Bug 657387]  - this was split off into a couple of other bugs too: [Bug 642432] (mobile) and H1 H2 tags [Bug 663925]
  
• Created [email protected] alias
• Created bi-monthly meeting schedule amongst internal group of people interested in SEO

Meeting Notes

5/11/2011

5/25/2011

6/14/2011

6/28/2011

7/26/2011

8/9/2011

8/23/2011

SEO Resources

Internal SEO Alias: [email protected]. File a IT Bug to join.

Writing for SEO:

• Writing for Mozilla.com/.org SEO Guide

Early Keyword Research:

• Top 20 Referring keywords to Mozilla.com, screenshot here http://bit.ly/iz1tpe[1]
• Google Keyword Tool Data: http://bit.ly/lItIdz

Keyword Goals:

• Move certain keywords to the top 10 search results, focusing on:
  • Generic Browser terms
  • Mobile-centric terms
  • Aurora/Rapid Release Channel terms
    

Tracking software: 

We track SERP rankings using SEOmoz.org*. It also has an a amzing knowledge base and allows us to ask one Q&A question to a "pro" per month.

• Sign in email: [email protected]
• Password: firefox4

(*)www.seomoz.org account details: We get their non-profit rate and are currently on a annual subscription through Mary Colvig's credit card. Not sure if it auto-renews or not.