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→Thursday, September 5, 2019: Digital Patronage: A New Media Ecosystem Supporting Creative Content
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====Thursday, September 5, 2019: Digital Patronage: A New Media Ecosystem Supporting Creative Content==== | ====Thursday, September 5, 2019: Digital Patronage: A New Media Ecosystem Supporting Creative Content==== | ||
* Time: 10:00am PT / 1:00pm ET / 8:00pm UT | * Time: 10:00am PT / 1:00pm ET / 8:00pm UT | ||
* Location: Mozilla Mountain View + broadcast on | * Location: Mozilla Mountain View + broadcast on AirMo and YouTube | ||
* Topic | * Topic | ||
<BLOCKQUOTE> | <BLOCKQUOTE> | ||
Digital patronage is the act of delivering recurring direct support to content creators online. In this talk I define digital patronage as a form of social support and examine why patrons engage in this behavior in the context of the live streaming platform Twitch. This mixed method research illustrates patrons’ motivations, how patronage motivations differ from that of donations, and the motivational factors that are associated with higher levels of patronage. I will also highlight different approaches of how content creators manage patronage and discuss what this means for the design of patronage platforms and emergence of a new creative content economy. | Digital patronage is the act of delivering recurring direct support to content creators online. In this talk I define digital patronage as a form of social support and examine why patrons engage in this behavior in the context of the live streaming platform Twitch. This mixed method research illustrates patrons’ motivations, how patronage motivations differ from that of donations, and the motivational factors that are associated with higher levels of patronage. I will also highlight different approaches of how content creators manage patronage and discuss what this means for the design of patronage platforms and emergence of a new creative content economy. | ||
</BLOCKQUOTE> | |||
* Speaker: | * Speaker: | ||
<BLOCKQUOTE>Yvette Wohn is an assistant professor of Informatics at New Jersey Institute of Technology and director of the Social Interaction Lab (socialinteractionlab.com). Her research is in the area of Human Computer Interaction (HCI) where she studies the role of algorithms and social interactions in livestreaming, esports, gaming, and social media. | <BLOCKQUOTE>[https://yvettewohn.com/ Yvette Wohn] is an assistant professor of Informatics at New Jersey Institute of Technology and director of the Social Interaction Lab (socialinteractionlab.com). Her research is in the area of Human Computer Interaction (HCI) where she studies the role of algorithms and social interactions in livestreaming, esports, gaming, and social media. | ||
</BLOCKQUOTE> | </BLOCKQUOTE> | ||